By - Ashi Gupta [email protected] Media always played an important role in transferring information throughout the world since ages. Media is responsible for covering the incidents moreover to be called as the first draft of information, apart from this media could also be used to spread awareness regarding anything that could be helpful for the audience be it government's new policies, a newly discovered disease or a particular event that requires social participation. Media could be considered anything that could be used to spread information i.e., newspapers, radio, letters, journals, news channels and nowadays, social media. India’s first newspaper was published in 1780 and since then almost 1.5 Lac different newspapers have been published in more than 30 languages. Though a very large section of the Indian population has shifted to social media or the internet for information, a large number of the rural population still depends on the news channels and newspapers